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Peter Naughton
Levis – 2001-2003
Lee 2014-2015

It is said, people who design for Levis “end up with blue blood.”
Working collaboratively within in Levis, opened up access to a global denim network and exposure to extensive IP within this sector.

Peter’s passion and experience with Denim lead to contracting on LEE JEANS in 2014 providing a great opportunity to re-invest in the sector.

Strategically launching denim lead capsule ranges, driving authenticity and consumer product knowledge.

As a youth denim brand, intuitive marketing insights linked to the science of denim, provided a platform on which to strengthen brand equity.