Levis – 2001-2003
It is said, people who design for Levis “end up with blue blood.”
Working collaboratively within in Levis, opened up access to a global denim network and exposure to extensive IP within this sector.
Peter’s passion and experience with Denim lead to contracting on LEE JEANS in 2014 providing a great opportunity to re-invest in the sector.
Strategically launching denim lead capsule ranges, driving authenticity and consumer product knowledge.
As a youth denim brand, intuitive marketing insights linked to the science of denim, provided a platform on which to strengthen brand equity.