Category: ,

Peter Naughton
2014 contract

Years of leadership experience within the Saba brand lead Peter to engage in the review of the SABA brand DNA and direct a product strategy under contract in 2014.

Key contribution was his understanding the brand heritage and tactically aligning all categories to the reflect this heritage.Liaising with the Marketing ,e-com, retail and product teams to ensure all were delivering a cohesive point of view.

APG has a key strength in manufacturing; this quality advantage across many categories is a strong foundation for brand building.